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Boulder Dam Credit Union's Jaron Singleton and Brandi Stankovic Recieve Gold MAC Market Segment Award for Financial Literacy
The MAC Awards have been recognizing outstanding marketing achievements since 1986. The award winners from around the country were celebrated during the MAC Awards Dinner and Ceremony on Thursday, May 28 in San Francisco, California. Boulder Dam Credit Union was recognized for outstanding efforts in financial literacy. The award celebrated the penetration achieved at the credit union in the millennial demographic. During the course of 12 years the credit union has offered the financial literacy and coaching class, they have seen over 80% penetration. Outstanding results!
BOULDER CITY, Nev. — While most credit unions say they would like to attract younger members, Boulder Dam CU reports a remarkable 85% penetration of 18-to-29 year olds in its field of membership.
So how did this $507 million institution, which serves a small community southeast of Las Vegas, do it?
One big reason: a commitment to youth financial education that has grown into a program known as "Understanding Your Money," or UYM.
Dr. Brandi Stankovic, partner at Las Vegas-based CU consultancy Mitchell, Stankovic & Associates, has been part of Boulder Dam CU for a long time. She opened her first "Moola-Moola" account in 1989. Today, she is a member, consultant and acting senior executive of human resources. (The CU's moniker hearkens back to the original name of what is now known as the Hoover Dam.)
In 2003, BDCU asked Stankovic to help create a financial literacy program to reach high school-aged youth in the community. The board of directors and executive team offered an incentive of $100 to seniors and $50 to juniors to take the 3-hour class.
The first UYM program was based on the principles other credit unions were teaching their members: checking, credit and savings. When Stankovic taught the first class she was just a few years older than the high school attendees.
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Brandi Stankovic of MSA is participating in the CO-OP Financial Services Webinar about Millennials and Consumer Education. Join us:
Wednesday, January 28 at 11am Pacific
Click Here to Register.
Are you teaching members what they need to know? Member education is taking on a new urgency with the constant introduction of new products and technology, such as Apple Pay and EMV, and a rising generation of members seeking financial literacy.
How can credit unions present critical information that is lively and learnable?
How do you create financial literacy tools that truly engage?
Join us for a live webinar on Wednesday, January 28 at 11am Pacific / 2pm Eastern, featuring CO-OP’s Senior Manager of Market Analysis, Ryan Zilker in conversation with credit union leaders who will share their strategies and successes. They’ll unpack the new need for member education and discuss brand new ideas for making your “member ed” memorable. Additionally, we'll feature tools to help educate your members on new technology, such as Apple Pay and EMV.
Changing lives is the focus of Boulder Dam Credit Union’s high school money management program. BDCU has over 80% penetration of the age group 18-29 in their field of membership due to their ten year investment in educating the youth on what it takes to become fiscally responsible. Community recognition and member response has been amazing. Brandi Stankovic has taught the class to hundreds of youth over this period averaging a class size of more than 40. Great program, great results.
Financial Literacy, Young Money, with Silver State Schools Credit Union and College of Southern Nevada
MSA values the financial literacy of young people. Every year, we support Young Money Live, an educational event at the College of Southern Nevada. This year we worked with Silver State Schools Credit Union to provide educational tools and financial support to the college students in Southern Nevada.
For more information on Young Money, visit http://youngmoneyevents.com/
For more information on Silver State Schools Credit Union, visit http://www.silverstatecu.com/
For more information on MSA services, Contact Us.