While it’s important to activate your audience, you need to do it on their terms: customized, personable. You need to listen to members and prospective customers. Or, you’ll suffer the consequences. Just ask United.Don’t make the story too complicated, keep it simple, get to the point and say it over and over and over again. Be succinct. Empower people.Just like Dr. Pepper’s taps into the power of individuality.
And Credit Unions are about members. Because I AM a Credit Union. This grassroots campaign shows that once you give people a platform and shared purpose to rally around, they will get involved. We have an abundance of stories to tell. Give people the opportunity to share their story with the world and they will spread the word for you.
I AM a Credit Union. Are you?